How Ivan makes $1M+ per year with 0 employees

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Hello fellow Creators!

Welcome to this weeks edition of You Are The Product! Here’s this weeks rundown:

• Stat of week that blew me away

• The best links of the week to help you grow and make money as a creator

• A deep dive into how Ivan makes over $1 million per year with no employees

• What I’m reading to help me grow and deliver more value to you!

• And much more…

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🌟Stat Of The Week🌟

72% of Gen Z and Millennial audiences expect their primary income to come from having multiple side hustles each making between $500 and $1,000 per month.

Source: Business Insider

🔥 The Best of Creator Twitter (X) 🔥

1. Marketing Max is killing it on helping agencies find a way to generate leads and new business (link)

2. Thomas Shields from Upswing Sport showing how newsletters are big business (link)

3. Tibo, founder of TweetHunter, gets into the newsletter business (link)

4. Aprilynne breaksdown how she’s killing it on youtube (link)

5. Elon Musk annouces AI for X → xAI (link)

6. Science Girl does it again - addorable photo of a baby owl (link)

📚 What I’m Reading This Week 📚

"The Wager: A Tale of Shipwreck, Mutiny and Murder" by David Grann is a nonfiction book about the 18th-century Wager Mutiny. Grann is also the author of "Killers of the Flower Moon", starring Leonardo DiCaprio is what is descoibed as the best action role of his career.

Ivan Kutskir Pet Project Makes Over $100,000/month!

Ivan Kutskir is the sole creator of Photopea.com, a FREE Photoshop-like image editor.

He has NO EMPLOYEES, and is making $1M+ per year in revenue with expenses around $700 per year. What is going on here?

Over time, he built a large user base with his free product so makes his income from advertsing. Which now has surpassed $100K per month.

So, how did he do it?

Way back in 2012, he has been programming for some time and his work required him to use Photoshop. But Photoshop is expensive so he thought he could do better.

He create a website that would allow users to open Photoshop files on a browser without having Photoshop installed. And Photopea was born.

Day by day, week by week, he expanded the website functionality and then set about marketing his solution. He went on YouTub, Reddit, Hacker News, started writing blogs and every other avenue he could think of. Literally anything to get the word out.

He was dedicated, committed and focused. It was slow going, until it wasn’t and he went viral.

He got there in the end by having:

• A great product idea.

• A commitment and focus on building.

• Years of improvements based on customer feedback.

• Sharing his journey everywhere he could.

• Listening to his customers and adding new features.

• Offering the product for FREE.

• Earning from advertsing.

• And he ended up with $1M+ per year free cash flow.

• Wow.

That’s all for this week!

Cheers,
Andrew Duggan
​Find me on Twitter​

P.S. Whenever you’re ready, here are a few ways for us to work together:

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🧐 Quote I’m Reflecting On 🧐

“Our lives are not our own. From womb to tomb, we are bound to others, past and present. And by each crime and every kindness, we birth our future.”

Cloud Atlas

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