How Jesse Turned ADHD Into A Thriving Side-Hustle And Digital Empire

Building momentum online is no walk in the park.

But how about a genius entrepreneur who turned tweets into tangible impact, not just for himself but for an entire community grappling with ADHD?

Meet Jesse, the mastermind behind the wildly successful ADHD Nerds.

The numbers

In the past year alone, Jesse's following ballooned from a modest community to a vibrant ecosystem that hangs on his every tweet.

And guess what? His newsletter subscriptions have multiplied by tenfold.

He's laser-focused on hitting the 100k subscriber milestone.

Intrigued? Read on.

The origin story

Jesse's journey began as a passionate advocate for ADHD awareness.

But it wasn't until he dialed into this niche explicitly that things really took off. This focus materialized into ADHD Nerds, a potent blend of tweets, videos, and podcasts that pull back the curtain on ADHD's real-world challenges and triumphs.

The secret sauce

What sets Jesse apart is his uncanny ability to capitalize on virality. Using tools like TweetHunter, Jesse not only plugs his newsletter but also employs a "multiple plug" strategy, inserting additional tweets that promote his YouTube channel, podcasts, and more. It's all about leveraging the momentum.

Being a part of a writing community like Ship 30 for 30, Jesse built and mastered consistency. Community platforms offer built-in accountability, nudging you to post regularly.

It makes the focus about your community, shifting from you to what you can do for other people.

Platform focus and repurposing

Jesse started with incredible growth on TikTok but soon realized Twitter was his true arena. He now repurposes his tweets onto Instagram, doubling down on exposure without doubling the workload.

One core principle of social media is this: Don't let a good thing die out.

Jesse seizes semi-viral moments to direct traffic to his other platforms, maintaining engagement and community interest.

What You Can Learn

You don't need to be Jesse to harness the power of online communities. The key lies in finding your niche, being consistent, and capitalizing on every opportunity that comes your way. This isn't about waiting for the right moment; it's about creating it.

So, have you discovered your version of a "100k subscribers" dream? If Jesse could turn his mission into a booming online community and business, there's no reason you can't.

If you're aspiring to craft an equally compelling online presence, take a peek at my course, "You Are The Product." I'll guide you, step-by-step, through the maze of social media and online engagement, right from your living room or your favorite cafe.

Cheers,

Andrew Duggan