The Meteoric Rise Of This ‘TikToker’ Now Makes $5 Million Per Year From A Personal Brand

Are you still fumbling around to reach your first $100k in savings?

No judgment here. It's tough.

But what if someone told you that a daring, uncompromising entrepreneur took this challenge head-on and, in the process, brought along hundreds of thousands of young women on the same journey?

Allow me to introduce Tori Dunlap, the powerhouse behind "Her First 100k."

The numbers

In 2021, Her First 100k pulled in an eye-popping $3.4 million, and in 2022, that figure jumped to $4.3 million. Tori is aiming for an astronomical $8 million in 2023. If you're wondering how, read on.

The origin story

Tori began her journey with a humble blog called Victori Media back in December 2016. It was only in November 2018 that she rebranded it to "Her First 100k."

And it wasn't just a rebrand. She embraced the mission to guide young women in conquering the Everest of personal finance: the first $100k in savings.

So, how did Tori surge from being a blog owner to an icon? A few key levers underpin this growth:

Quiz phenomenon 

Tori masterfully designed a financial personality quiz that went super viral on TikTok, leveraging short form content. Imagine an email list swelling by 100k subscribers in just seven days…

One viral video was all it took to amass around 200k followers in mere days. But make no mistake… it wasn't a fluke.

Tori had studied the TikTok ecosystem for six months before making her grand entry.

She was able to get attention and hold it. As we live in an attention economy, this is extremely valuable. How can you garner attention and turn it into dollars, like Tori?

For Tori, it wasn’t about reinventing the wheel. She observed and analyzed some of the top-performers in her niche. Then, she dissected their strategies, niched down to women under 35, and started creating content aimed at her niche.

And the biggest lever?

Understanding who she was speaking to.

She knew exactly the types of content her audience wanted to watch. And then she created content and products around their needs and desires, turning attention into cash.

Tori's revenue doesn't rely on a single stream. From podcast sponsorships to digital products, she has diversified her income channels like a seasoned investor diversifies their stock portfolio.

But what stands out is her knack for affiliate marketing. More than half of her product sales come from it. Oh, and let's not forget her book, the Financial Feminist, which became a New York Times bestseller shortly after its release.

What You Can Learn

Look, you may not aspire to be on national television, but who says you can't be the Tori Dunlap of your industry?

The first step is to be proactive.

If you have a compelling story, pitch it. Moreover, keep an eye on successful figures in your domain; learn from them and adapt their strategies to fit your unique narrative.

The bottom line?

Tori Dunlap didn't wait for the stars to align. She reached out and rearranged them herself. It's not just about reaching that elusive first $100k; it's about the audacity to dream big and the tenacity to make it happen. And guess what? She's showing hundreds of thousands how to do it too.

So, do you have your own version of a "first $100k" dream? If Tori Dunlap could turn her aspiration into a multi-million-dollar venture, who's to say you can't?

If you’re looking to build a business just like Tori’s, check out my course You Are The Product…

I’ll teach you step-by-step how to build your dream business, all from social media and the comfort of your own home (or wherever you want to travel).

Cheers,

Andrew Duggan