Meet The Man Behind a $900k “Bear Cave” Newsletter

Edwin Dorsey, at the young age of 25, has achieved what many dream of – he has built a newsletter business that rakes in over $900,000 per year. What's even more astounding is the impact he has created with his writing.

Edwin's newsletter, The Bear Cave, serves as a haven for “investors, short-sellers, journalists, and skeptics." Specializing in uncovering fraudulent activities and exposing unethical practices within organizations, his writing has caused stock prices to plummet, CEOs to resign, and businesses to face public scrutiny for their wrongdoings. Imagine the enormity of a 25-year-old's influence on the financial industry!

His journey began with a deep dive into the dubious activities at Care.com in June 2018, a report that eventually led to the company being disbanded. However, it was not until February 2020 that he turned his passion for unearthing hidden truths into a full-fledged newsletter business.

How The Bear Cave became successful

The Bear Cave's success didn't happen overnight. Edwin's approach to making money is solely through paid subscriptions, charging $64 per month or $640 for the year, a rate that reflects the depth of research he offers.

His conservative revenue from 1,232 subscribers is an impressive $788,480 per year. Additionally, he expanded his offerings with a second newsletter called "Sunday's Idea Brunch" in September 2021, where he interviews smart investors.

This additional venture contributes an extra $125k per year, taking his total revenue to over $900k.

Edwin's growth timeline is nothing short of inspirational. He officially launched his Substack in February 2020, focusing initially on growth tactics.

However, starting from October of the same year, he began regularly publishing deep dives, which led to explosive growth.

His growth levers are characterized by the following principles:

• 🥋 Hand-to-Hand Combat: Building from a Twitter following of 3,000 to 3,000 subscribers.

• 🧪 Willingness to Pivot & Take Risks: Transforming his newsletter's format and taking risks with premium subscriptions.

• 🕵️‍♀️ Unique, Deep Dive Content: Providing valuable insights through extensive research.

• 🪄 Creating Serendipity: Believing in the serendipitous effects of writing online.

• 🥊 Persistence: Demonstrating resilience, as shown in his cold pitching efforts.

Edwin's story is a reminder that passion, determination, unique content, and smart strategies can lead to remarkable success. His journey from writing deep dives out of curiosity to building a lucrative business reflects the tremendous potential inherent in the world of newsletters.

What makes his success all the more admirable is his commitment to integrity, refusing to buy or short-sell stocks he writes about to avoid conflicts of interest.

Through his two newsletters, Edwin Dorsey has not only created financial success for himself but has also become a beacon for ethical financial practices, offering a model for aspiring writers and entrepreneurs.

And that’s it for today’s newsletter… Hopefully you learned something new.

Cheers,

Andre