Are You Trading Time For Money?

Here’s How To Stop:

For the last hundred years or so, our job market has worked in this fashion: You obtain desirable, employable skills. Then, you apply for jobs and get paid for that specific knowledge you’ve obtained, whether it’s past job experience, college, or other educational resources. 

But when you’re working for someone else…

There’s always a limit on how much money you can make. It’s likely you can only work eight hours a day. And even if you’re making ridiculous amounts of money per hour, you can only earn so much per week. 

In other words, it’s not scalable. 

It's like fitting an ocean into a bottle. 

You have a skill, a talent, a service, and you offer it in exchange for money, but your earning potential is capped by the number of hours in a day. The truth is, this model keeps you bound to a constant cycle where time is always against you. The more you earn, the more time you must give. 

But what if you could break free from this cycle?

You need scalability (leverage)

After listening to Naval Ravikant’s “How To Get Rich” podcast, I had a profound realization. 

And it wasn’t until I began building my personal brand until I understood the power of this one concept he discussed. 

In the three hour long show, he discusses several topics… one of them that many of you likely haven’t heard of. 

It’s called infinite leverage. 

Normal leverage is essentially the same as scalability. 

For instance, say you run an ecommerce business. Say you’re spending $200 per day on ads, and in return, you’re making $800 revenue. That sounds nice, but you still have to factor in customer support and physical product cost. 

It’s probably closer to $100 dollars profit, even for such a successful day. And if you were to scale your ads, you could boost that number. Spend $2000 per day, and walk away with $1000 profit (assuming everything remains constant, which is unlikely). 

Think about that. You’re bringing in $8000, but only get to keep a measly 12%?

Infinite leverage allows you to keep $6000, $7000, and in some cases, all $8000 of that example… 

Because it removes all of your backend costs. 

Let’s look at an example of products with infinite leverage. 

YouTube videos are essentially products. You only need to produce it once, and it can be shown to millions of people within days. 

With an ecommerce store, you have to continually spend on ads and product costs. But with a YouTube video, you produce it once and that’s it. 

And that is the power of infinite leverage. 

Why digital courses are the best form of infinite leverage

Digital courses perfectly encapsulate the idea of creating once and profiting forever. 

Let's say you're an expert in a particular field - be it cooking, coding, writing, or fitness. You have insights, techniques, and knowledge that others might find valuable. By crafting a well-designed digital course, you're turning that wisdom into a tangible product.

Once created, a digital course can be sold to an unlimited number of people without any additional effort or cost on your part. Unlike physical products, there are no manufacturing costs, no shipping logistics, and no need for customer support for every individual sale.

Imagine waking up to new sales notifications, knowing that the work you put into creating the course continues to pay off without demanding more of your time. That's infinite leverage at its best.

So, if you're still trading your time for money, trapped in the limitations of an hourly wage, it might be time to explore the incredible opportunities that digital courses offer.

Stay tuned for “You Are The Product” which is launching soon… teaching you the exact step-by-step process for building your personal brand. 

Cheers,

Andrew